Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts

Sunday, 28 June 2015

Enterprise Search Overview

Post from http://www.danieluk.net

Enterprise. The very word conjures images of super powered businesses churning out products by the second while a sophisticated computer system simultaneously transmits and processes millions of bytes of information at a time creating one awe-inspiring spectacle of industrial prowess – that’s quite an impression from a single word. But what really lurks behind the scenes of these industrial heavy hitters? With so many different facets of a single company it might be expected that it would be very easy for important bits of information to slip between the cracks. Truth be told only a few years ago this practice was not uncommon. Vital data and documents from file systems, document management systems, emails, and databases were many times lost in transmission, saved in incorrect locations, renamed or just plain lost. As one might imagine, this caused countless problems when it came to recovering files and data for various reasons at later dates. Today, this is no longer as much of a problem. No, the solution does not come from hiring more intelligent or capable employees but from a type of information access software known as Enterprise Search.


So what is enterprise search and how does it work? It may be slightly more complex than one would care to wrap his or her brain around at the current moment but a definition from Webopedia conveys it as:


Enterprise search is an extensive search system that provides the means to search both structured and unstructured data sources with a single query. It addresses businesses that need to store, retrieve and track digital information of all kinds. Data sources in enterprise search systems include information stored in many different containers such as e-mail servers, desktops, messaging, enterprise application databases, content management systems, file systems, intranet sites and external Web sites. Enterprise search systems provide users with fast query times and search results that are usually ranked in such a way that the information you need is easily accessible. 
-Webopedia

Complicated stuff? Actually, it’s simpler in use than it is in theory. Basically, what all of this is saying is that a single member of a company, given the necessary administrative authority, can do a basic search of all these company components and have results “tout de suite.” This renders the old style sift and sort virtually obsolete. The enterprise search can locate data with such precision and ease that what used to take a group of 5 executives 3 days to hunt down now might take a single cubicle employee a matter of minutes. This is extremely important in the corporate world where every minute at work can potentially make a fortune or lose millions. While the benefits of having a search platform like this at your finger tips might be self prevalent- the drawbacks are not. In fact, they are few and far between.


One major concern when the enterprise search systems were first being implemented was the ability of so many employees to access nearly all of a billion dollar company’s data and documents. But not to worry, enterprise search software comes fully equipped with secure search precautions often providing multiple levels of authorization to ensure that only approved employees have access to confidential files. A very common type of security is known as the Access Control List (ACL) which operates on a document based level by acknowledging which employees have access to which documents. Another common, yet more complex type of security system, is known as subdocument security which allows some users to have a partial view of specific documents whereas other may have access to the entire file.


As sophisticated as the enterprise search may seem, its use is not limited merely to Fortune 500 companies. In recent years, legal issues have spawned a huge spike in the adoption of enterprise search as the Federal Rules for Civil Procedure now require that all companies are able to produce electronic records for subpoenas and inspections. Even many small to mid-sized businesses have incorporated the use of enterprise search systems because the smaller the company the more precious an individual’s time may be.



When investigating enterprise search software, it is important to remember the total benefits that will be reaped from it. The cost of an enterprise search platform that will perform up to the standards a company needs will pay for itself down the road. What is the value of a solid enterprise search platform?



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Friday, 26 June 2015

What Programmers Can Teach Publishers

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Emma Barnes Bibliocloud coding ebook publishers“If publishers had zero tolerance for repetition and boring administrative tasks,” Bibliocloud CEO Emma Barnes asks, “what would the industry look like? And how would publishers’ organizations reflect that internally?”


Barnes learned how to code only after founding a small press, and she says the experience has since made her a better publisher.


Programmers, according to Barnes, tend “to get bored easily. We would rather spend a week writing some code to automate a ten-minute task than repeat it every week for a year.”


In other words, being a good programmer means always look for new ways to innovate. “Programmers naturally hone and whittle and constantly improve,” Barnes adds. “They automate the dull stuff so they can think about the bigger picture.” And there’s no shortage of those in publishing today who believe the bigger picture needs rethinking.


Much more.



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Barnes & Noble Narrows Losses for a Shrinking Nook (Pub Lunch)
Reporting its fourth quarter earnings for fiscal 2015, the bookseller says at Nook are down 40% for the quarter over the same period the previous year and 48% for the full year, but the declining ebook business is reducing its losses. Publishers Lunch (which has a thorough breakdown of Barnes & Noble’s latest financials) sums it up this way: “By doing less, Nook loses less.”


Amazon’s Royalty Change a Boon to Authors? (Fortune)
While it’s been roundly criticized by some, Amazon’s switch to paying authors by pages read on its subscription platforms could offer a leg up to some of the least-known writers, one industry watcher argues, in turn helping “make the market for new books healthier.” In this view, Amazon is “trying to figure out the right mix of incentives that will encourage authors to produce what it wants, which is books that sell and that readers enjoy. This may offend writers who don’t want to think of their books as retail products, but it’s a perfectly reasonable approach for Amazon to take.”


Hoopla Digital Adds DC Comics (DBW)
In a deal with DC Entertainment, the digital content platform for libraries expands its offering of digital comics with popular titles in DC’s catalog. hoopla digital, which added ebooks to its platform only last month despite launching two years ago, says its active user base has grown more than 200% over the past year.


Trajectory to Distribute Image Comics Titles (PW)
The digital content distributor and analytics company strikes a global distribution deal with Image Comics covering more than 300 of the publisher’s digital comics, including front-list titles.


Draft2Digital Adds Indie Titles to Oyster (Ink, Bits & Pixels)
Oyster will soon offer authors whose ebooks are distributed by Draft2Digital the option to make their work available to its subscribers. Draft2Digital currently distributes around 50,000 self-published ebooks, all of which will be eligible for inclusion on Oyster Unlimited, the company’s subscription-based ebook platform.


Can Open Analytics Improve Authors’ Writing? (Futurebook)
A new project by Comma Press, called MacGuffin, takes a quantitative approach to the by now common practice of crowdsourcing writing-in-progress. Currently in beta, the platform lets authors upload text as well as audio recordings of their work being read, then publicly shares with content creators and consumers alike precisely where other readers and listeners lose interest and drop off.


Children’s Book Start-up Raises $ 9 Million (The Bookseller)
UK-based publisher Lost My Name, which lets customers personalize children’s picture books with the names and genders of young readers, pulls in $ 9 million in a funding round headed up by Google Ventures. The company plans to use those resources in order to help it expand globally.


Ebooks Creep upward in Germany (Pub Perspectives)
According to recent data, ebooks now comprise 4.3% of Germany’s book market, even though growth for the format is slowing down as it is virtually everywhere. The average price of ebooks has also fallen over the past few years as ebook pricing models have shifted and self-publishing grows.


Alibaba Tries Local Services, Too (TheStreet)
The same week Angie’s List sues Amazon for allegedly stealing information in order to launch its local services program, the Chinese e-commerce giant Alibaba announces a similar venture of its own, starting with food delivery.


Amazon Sets ‘Alexa’ Loose (TechCrunch)
Just after putting its Echo “voice assistant” on sale, Amazon introduces an API for the voice-recognition software it runs, dubbed “Alexa,” allowing external developers to add support for the virtual assistant in their own apps and devices. Amazon also launches a $ 100 million fund in order to help encourage that development activity.


Digital Book World



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Meerkat Outs An Embeddable Player, Hooks Discovery Channel’s Shark Week

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Meerkat Logo Livestreaming app Meerkat has launched an embeddable player so that content being broadcast to the app can be embedded into and viewed on other digital services. The first implementation of the player is with the Discovery Channel, for its annual Shark Week multi-platform event — which begins July 5. Read More



TechCrunch



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Employing Localized Data for Global Book Discovery

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Trajectory


Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere.

By Jim Bryant, CEO of Trajectory.com


The future of publishing is unfolding before us now at a faster pace than ever before. In less than one generation, we have evolved


Jim Bryant of Trajectory.com

Jim Bryant of Trajectory.com



from navigating physical shelves of books arranged by the Dewey Decimal system to discovering books based on their actual and complete content. And, new means of book discovery couldn’t have arrived soon enough.


Consider for a moment the growing volume of books available through the global ebook supply chain. In some respects this represents a Renaissance, as never before have so many books been available for readers to download instantly. But suddenly joining every book that has been published in the last 150 years are hundreds of thousands of books created by independent authors and millions of foreign language titles as well. What’s a well-tempered bookseller to do? Two new discovery strategies to consider are: Be Available – Everywhere and Be Discoverable.


Be Available – Everywhere


Today, there are over relevant 350 ebookstores and library and school distributors selling English language books around the world. In order to reach book buyers your titles need to be available where readers around the globe shop. For example, several new retailers in China have recently announced their plans to introduce English Language collections to China’s 300 million English language learners. What’s staggering here is the scale of potential readers who are reached each month on these new platforms.


Dangdang (NYSE: DANG) is one of China’s largest ebook retailers. They reported over $ 1.4B in sales last year. They are also reporting over 4 million unique daily visitors to their website.


Dangdang


Tencent Literature is preparing their platform to accommodate English Language titles. Tencent reports over 820 million active monthly users of their shopping, search and social media platforms.


Tencent Literature


Xiaomi is a smartphone manufacturer with an estimated monthly average user base of 150M. They will be introducing a English language bookstore this year as well.


Be Discoverable


Doukan


Keyword Search


Most metadata and Onix feeds that are provided to retailers have a field for keywords. Be sure to use it. The goal here is to help the retailer by enabling them to integrate the keywords into their search function on their site. One way for you to identify the keywords that appear within a book is to look for word clouds that list the actual keywords, most common parts of speech, people, and places.


Trajectory d


Foreign Language Markets – Keyword Translations


If your English-language book is being offered for sale in China you can make it easier to discover if you provide the retailer with the keywords in Chinese. Also, if the retailers highlight the translated words next to the title being offered for sale then it is easier for the buyer to see what the book is about.


Trajectory foreign language


Understanding Complexity and Reading Level


Today there are automated ways to assign complexity and reading levels to help readers match their reading level or interests with specific books. This may be especially useful in markets where English is a second language.


Trajectory c


External Datasets


Matching and counting the words that appear within a book that also appear in external datasets is also of interest in certain markets. For example, students in China who are preparing for foreign language proficiency exams would be interested to know how many FOEFL or IELTS words appear in the book. A student in the United States may also be interested in knowing how many of the SAT words are included in the book.


Trajectory b


Recommendations


Associating your books with other books is also quite useful in markets where the retailer may be less familiar with your titles and less experience in handling it.  Using the content of the book rather than previous purchase history is helpful in new markets that lack buyer history.


Trajectory a


As global markets and inventory continue to expand at unprecedented levels, there is a high level of strategic value in aligning the availability and discoverability of your books. The expanding global supply chain still offers first mover advantages to publishers who are quick and flexible enough to match their content to market demand.


Jim Bryant is co-founder and CEO of Trajectory, Inc. www.trajectory.com.


The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives.




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Thursday, 25 June 2015

Cartoon animation videos ? A joy to watch and understand

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During the early days of internet, websites were basically just long pages of text content. Later, HTML tags such H1 & H2 dominated web pages which highlighted the headings and sub-headings, attracting viewers with its large fonts. Once the browsers evolved, images took over. This was the period when websites really became colorful and interactive. Images were splashed all over the websites to hold viewer’s attention. Animated images like GIF’s ruled the roost.


That was past. Today, web videos


have taken over. They form an integral part of most websites. Mentioned below are some of the reasons why a video is an indispensible web element.


1. Videos can be embedded in emails. It makes them more effective than HTML mailers.


2. A video creates an instant impact on the viewers. Its retention power is also long lasting.


3. Products and services are easily accepted because videos possess inherent power of describing them succinctly and comprehensibly.


4. Videos are easy to create, unlike web pages and graphics which take lot of time and money.


5. Videos embedded in websites are entertaining, interactive and effective. It lowers a company’s carbon footprint by reducing the consumption of paper.


6. Videos form an important SEO strategy.


A web video is not very difficult to create. It does necessitate the services of few specialists, such as script writer, videographer and editor, but most of the times a single entity performs multiple tasks reducing the number of people required for web video creation.


There are two ways of creating a web video.


1. Using online platform.


2. Offline medium.


Creating online video is a three step procedure. The process begins by selecting an interactive template. Once you have selected the template, the next step is to use your own images, videos and audio or choose from the website’s repertoire. When all the elements are in place, you can preview, edit, till the desired result is achieved. The final step is to save it as .avi, .mov or .mp4.


On the other hand offline method of video creation typically begins by approaching an agency or an individual, who will start filming the video. Once all the elements are incorporated, including voice over, a raw video is created. After several edits and rendering the video is ready to be uploaded.


Cartoon animation videos as the name suggests do not use models. They typically use cartoon characters to create videos which are used for marketing or educational purpose. Cartoon based videos are entertaining, engaging and aesthetically pleasing.


These advertising videos explain complicated processes, products or services easily with the help of animations. This is done by actually breaking down the subject into various segments, which makes animated videos a joy to watch and understand.



A web video production company that is focused on developing creative and visually interesting web videos that get you the result you want for your business!



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New Deals around Subscription Content

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Playster Librify Findaway Scribd subscription ebooks audiobooksTwo deals announced yesterday reflect some of the changes afoot in the market for subscription ebooks.


Newcomer Playster, whose app is still in beta, adds 50,000 audiobooks to its subscription catalog through a partnership with the digital content distributor Findaway. And separately Scribd announces it’s acquired the social e-reading platform Librify.


Both moves can be seen as efforts to develop the most robust possible content offering and e-reading experience for subscribers in a market whose contours are shifting.


Amazon’s Kindle Unlimited rolled out a new royalty model just last week. Meanwhile, Scribd and Playster remain confident that multiple forms of media can coexist on the same platform, while competitors bet otherwise. Oyster, in the ebooks-only camp, has launched an ebookstore alongside its subscription catalog and added light-sensitive technology to improve night reading.


More on the latest two deals here and here.


Related: Audiobooks Lead Ebooks in Still-Modest Subscription Market



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Millennials Lag as Ebook Buyers (The Bookseller)
A recent Deloitte study of media purchasing and consumption habits among millennials in the UK suggests younger readers are among the least likely to buy ebooks despite consuming video and TV at a rapid clip. In a report based on the findings, researchers conclude that “authors, publishers and retailers must do more to appeal to younger audiences in order to remain commercially relevant.”
Related: More Research Points to Millennials’ Print Preferences


W. W. Norton Offers Ebooks to Libraries (Pub Lunch)
The publisher has reached separate agreements with the leading library distributors to make its complete trade and professional ebook catalogs available to U.S. libraries beginning later this year. The terms of those deals and the pricing models under which libraries will be able to lend Norton titles to patrons hasn’t been disclosed.


South American Countries Battle Amazon for ‘.amazon’ (WashPost)
U.S. lawmakers rush to the e-tailer’s defense amid an escalating push by several South American countries, including Brazil, Peru and Argentina, to prevent the company from acquiring a domain name they believe should remain more geographic than commercial.


“Don’t Stop Marketing” and Other Tips (Pub Perspectives)
The founder of a book marketing consultancy for authors says the days of a book launch–centered marketing strategy are over (something we’ve heard from other experts as well). Here are more tips and tactics geared to the current, crowded digital marketplace.
Related: How Audience Research Can Minimize Marketing Missteps


Angie’s List Sues Amazon Local (ABC News)
The new program Amazon launched this year in order to connect customers with local repair and home service providers now has legal trouble from Angie’s List, which charges Amazon with having “chosen the shortcut of surreptitiously accessing and misappropriating Angie’s List’s proprietary information” in order to set up shop.


Tough Love for Publishing Start-ups (Futurebook)
“It is very, very hard to make money,” says Bibliocloud founder and Digital Book World contributor Emma Barnes. There’s hardly a single publishing start-up around today that would disagree with that statement. The bigger question, though, is how to make money in spite of the many, sometimes overwhelming challenges to doing so. Recounting her own experience as a publishing entrepreneur, Barnes offers field-tested advice for other contenders.
Related: Publishing Start-ups Sound off on Failure, Pivoting and Failing to Pivot


About that German Erotica Curfew… (Ink, Bits & Pixels)
Recent reports that Germany would begin enforcing a ban on selling adult-themed ebooks before 10pm appear to have overstated the case. While the law in question remains very much on the books, ebook retailers will reportedly only need to verify customers’ ages rather than restrict their sale of certain titles to after dark.


Penguin Consolidates Mass Market Lines (PW)
Berkley Publishing Group will absorb the New American Library, two Penguin divisions dedicated to mass market paperbacks, a category in which sales have charted a steady industry-wide decline in recent years.


Alibaba Expands Anti-Piracy Commitment (Tech News Today)
Building on an earlier agreement, Alibaba establishes a framework with a Chinese anti-piracy organization in order to improve the e-tailer’s procedures for identifying and eliminating digital content being sold on Alibaba in violation of copyright protections. Piracy remains a concern for global ebook publishers and distributors eyeing China’s vast book market.
Related: Weighing Opportunity in China


Digital Book World



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Going to ALA? Get Ready for the CODEX Hackathon

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CODEX Hackathon


This weekend in San Francisco, the CODEX hackathon will tackle a variety of book-related innovation projects, including KINDLR, a dating app around books.

It’s about as close as the book world ever gets to hosting a sports event: a hackathon!


Press release follows:


SAN FRANCISCO:  The first ever CODEX Hackathon will take place June 26-28, 2015 in San Francisco during the American Library Association conference to innovate on the future of reading, publishing, libraries and literary technology.


Sponsoring and partnering organizations include HarperCollins, the New York Public Library, Goodreads, Dropbox, Macmillan, Wattpad, The Knight Foundation GitHub, Mailchimp, Stanford d.school, Publishers Weekly, Gitbook, Shelfie, Bowker, Ingram Content among many others. (A full list of sponsors and partners can be found at codexhackathon.com)


Participants — about 100 selected through an online application process powered by Submittable — are coming from all across the United States, in addition to Mexico, Great Britain, and France. They represent a mix of publishing and tech talent — including employees of the Politics and Prose bookstore in Washington DC, Google, the One Story literary journal, Macmillan, IDEO, The New Yorker, Twitter, and Chronicle Books, as well as students from MIT and Stanford.


The talent base includes iOS engineers, writers, editors, designers, community organizers, and retailers. Well over $ 10,000 in stipends, raised from sponsors, is being distributed to help defray travel costs.


The theme of the first CODEX hackathon is “connecting” — connecting around books, connecting around reading, connecting readers and authors, connecting libraries with books.


One of the projects in development was inspired by an April Fools Joke by Goodreads, KINDLR, a dating app around books. Other projects include Macmillan’s internal Bookmaker tool set, which the publishing company is trying to open source and make available more general use; Harvard Book Store’s book club infrastructure, and Project Gitenberg, a version-controlled repository of over 40,000 public domain books.


Other sponsors are issuing prompts to stimulate ideas in areas they are tackling. HarperCollins is asking participants, “How can we drive more engagement with our author’s books – how can readers easily respond, share (both digital text and digital audio) and augment something meaningful they have read or listened to?” Little Brown, a division of Hachette Book Group, is asking, “How can we help readers discover new authors based on ones they already like.”


The CODEX Hackathon schedule includes:


  • An opening reception at GitHub headquarters in the Soma neighborhood of San Francisco featuring a Recovering the Classics pop-up gallery and the musician Daniel Park.

  • The hackathon Saturday-Sunday at Code for America in Soma.

New tools will be released or made available for participants include:


  • Wattpad’s new beta API, which has not been officially released, but allows for writing to Wattpad. (Contact: Matthew Chan <matthew@wattpad.com>)

  • Shelfie’s Optical Character Recognition API where a client can upload an image of a shelfie and get back a list of ISBNs of the books  detected in the shelfie. (Contact: Marius Muja <marius.muja@bitlit.com>)

  • Zola’s book recommendation engine (Contact: Matt Goldfarb <matt.goldfarb@zolabooks.com>)

  • Pinterest’s new beta API, which requires approval to get access.

  • Cloudstitch.io, a Y Combinator company which allows control of a website with the ease of a spreadsheet.

In addition, Mailchimp, Dropbox, and Readium engineers will be on hand to help with their tools. (A more complete list of tools is available online).


Among the data to be made available for teams: a selected group of Publishers Weekly starred reviews and metadata; novellas from Nouvella, an independent publisher dedicated to the novella; short stories from Plympton’s DailyLit, four of which were noted in the Best American Short Stories of 2014; covers from the Recovering the Classics project.


A Kickstarter publishing representative will also give a presentation about successful publishing projects on the crowdfunding platform.


Prizes will include literary merchandise from Out of Print and Litographs, as well as bestselling titles from sponsors.


Another CODEX Hackathon is planned for New York City.


CODEX was organized by Plympton, a San Francisco literary studio which innovates around digital publishing. Its projects and collaborations have included Recovering the Classics book design project with the NYPL and the White House; the Twitter Fiction Festival; the Rooster mobile reading service; and the CODEX Hackathon.


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Publishers Can Learn a Few Things from Programmers

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Emma Barnes Bibliocloud coding ebook publishersAs both a publisher and a programmer, I’m a member of a very select club.


It consists of both those who started out as coders and went into publishing and those who did the reverse. I’m in the latter group, having co-founded a little indie press called Snowbooks in 2003. When I needed a system to run the company and found the software on the market both hugely expensive and horrible to use, I buckled down and learned to code. The result was my own back-office publishing management software, called Bibliocloud (which, delightfully, lots of publishers now use).


Admittedly, it took about a decade. But along the way, though, I’ve been struck by many similarities between the worlds of code and publishing. And I believe that being able to identify and act upon them has made me a better publisher.


Coding has a fairly long learning curve. With about 10,000 hours under my belt, I’d put now myself at the ‘adequately competent’ stage on a spectrum of capability that starts at ‘complete novice.’ The other main developer of Bibliocloud—a chap with more than twenty-five years’ experience at Oracle—is right up at the ‘super-productive expert’ level at the top. From where I am at the moment, though, I’m good enough to see the beauty in code, just as I can see the beauty in any writing.


You may never have written code, but you’ve read books. I bet you’ve appreciated the clarity that comes from brevity, or the careful crafting of a narrative flow, or the finely-edited end-result of a piece of prose, honed and whittled and buffed to perfection. So it is with code.


Writing—whether code or prose—is a craft, an art. Code, perhaps even more so than prose, is an expression of the author’s personality and philosophy. Some publishers turn their hands to novel writing. I don’t have a novel in me, but I did have a two-hundred-thousand-line Ruby on Rails application, it turns out.


Some code, to me at least, even reads quite literally like poetry. Here’s a Ruby method:


def self.high_price_band


where price > 10


end


=> Book.high_price_band


Read it out loud and it’s almost a haiku:


def self, dot high price band,


where price is greater than ten


end; call Book dot high price band.



If there are similarities in writing—whether it’s code, prose, scholarship or even poetry—there are also comparisons to be drawn in how we get it ready for publication or deployment.


Some code can be dashed out, fit to prove a point or get to the Minimum Viable Product stage. I look with some cynicism upon weekend-long hackathons, knowing from experience how much reflection, effort, testing, iteration and planning is needed to produce a really strong, dependable piece of code. In the same way, we have bursts of hurried activity in publishing: We’ll wallop out a series to fit with something newsworthy, or with a new course, or some other time-based tie-in.


But the best publishing comes from a strategy—from well-thought-out, well-planned, purposeful publishing. From bringing forth books because we know there’s a market for them. From publishing into a space we understand, and by using our in-depth knowledge of genres and insights from audience research to reach our readers on their own terms.


In fact, that’s one area where some programmers could learn from publishers. More apps and start-ups would succeed if they came from a real understanding of the market, rather than because the programmer thought the code would be interesting and fun to work on. That said, many programmers seem to be great at understanding why they’re doing something and continuously asking whether it’s a good way of doing things.


I like what coding has done to my brain. After thousands of hours of forcing it to do new things, I can more skillfully break down a problem into its parts, work through each part one by one and build or rebuild a solution. Mental agility is something you have to work hard at, and that’s true as well for organizations struggling to innovate and iterate quickly without falling to pieces. Coding is great for this.


Programmers, I would say, are more naturally inclined toward long-term productivity than publishers. We’re lazy and tend to get bored easily. We would rather spend a week writing some code to automate a ten-minute task than repeat it every week for a year. And so programmers have some conventions: DRY—don’t repeat yourself—is a good one; YAGNI—you ain’t gonna need it—helps you to figure out which code should be written and which is optional.


Convention over configuration—a way of getting the basics organized and routine so you can focus on the interesting, creative, new aspects of things. If publishers had zero tolerance for repetition and boring administrative tasks, what would the industry look like? And how would publishers’ organizations reflect that internally?


Having admired convention, there’s nothing to stop individual coders going right against convention and doing something totally different. The Linux operating system, the programming language Ruby, the web development framework Rails all came about because one person decided there was a better way to do something.


There’s an all-pervading attitude of continual improvement in programming. Take a look at Github, the code repository used by most programmers to save every iteration of their work. Repositories have thousands of incremental changes and edits. Programmers naturally hone and whittle and constantly improve. They automate the dull stuff so they can think about the bigger picture.


Yet within both sectors, there’s an attitude that prizes craftsmanship and best practices, proving these impulses—to innovate boldly and to hold small, familiar things precious—can be powerfully complementary, not mutually exclusive.


Since code is also the thing that generates what users know as software, we can think of code as a metaphor for the way we go about producing our books. The way it typically works today, programmers write the code, which then runs to produce a user interface, like a website, generated from HTML behind the scenes. In one, you can have horrible, clunky code producing a fairly decent-looking user interface, to an extent—but push it too much and it’ll slow down and generate errors, and it won’t scale well.


On the other hand, lovely, elegant, thoughtful code produces solid, dependable, beautiful software. With publishing, I think that you can get out what customers experience as a serviceable book (print or digital), where the content is great and the production value high, yet if the process of getting that book out was horrible and confused—if it was all swan on the surface but frantic paddling going on underneath—then that’s not scalable or sustainable, and there are bigger problems that need addressing. You should take as much pride in the way you produce books as the books themselves.


All the value and characteristics I’ve discussed—clear thinking, automation, productivity, continual improvement and craftsmanship—are baked into programming’s core. But these aren’t just skills we can extract and apply to our own world. The best way to develop these attributes—if they sound like things you indeed want to value—is to practice code. Become a developer. Face the intricacies, the struggles, the delicious, aggravating complexities that code, like nothing else, provides.


When you know what you can do with code—when you know what’s possible, when it’s obvious that you should automate something or integrate with another system or write a new protocol for describing an interesting way to reach readers—even (and especially!) if you need to ask more practiced programmers for help—you’ll have the strengths of programming on your side.


Digital Book World



Publishers Can Learn a Few Things from Programmers http://www.danieluk.net/news/publishers-can-learn-a-few-things-from-programmers-2/ #Books, #Content, #Publishing, #Software, #World

Secrets To Make Your Free Flyer Template

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The key to making a professional flyer, is to stick with the basics. Keep these design tips in mind, and you can save time and attract all the customers you want with your flyers.


Check It Out

Before preparing your flyer, collect and see what kind of flyers are out there. See the flyers that grab your attention or are most popular. You can easily get a layout of your next flyer.


Audience

The next step would be in finding out the type of audience you are trying to reach with your flyers. How you want to keep the voice of the flyer – Is it going to be funny, serious or casual?


Online

You will find many free flyer templates online, check them out. And download the one suited for your needs the most. These templates will save you a lot of time and energy when it comes to preparing and designing. They come in handy for direct marketing and reach numerous people. The templates you choose should be attractive and attention seeking.


Grab Their Attention

What can you do to make your flyer more interesting and appealing?

1.Keep your message as such brief and to the point as possible.

2.Create a catchy and snappy headline

3.Don’t forget to add things such as “offer”, “discount” etc to make it interesting.

4.Focus on the benefit of your product or service

5.Don’t forget to give the address, contact number or e-mail.


Creativity

Once you come up with a creative idea for your flyer, you can easily modify it as you want. Be sure it is eye catching and has content to sell what needs to be sold.


Color And Graphics

These are the things that are going to make your flyer stand out. Make it a bright color that catches the eye such as yellow, pink, etc. When it comes tothe graphics one large image will look better and have the desired effect rather than many smaller ones. Don’t cram in as many images and information as possible. Keep it short and sweet. You can even organize your flyer with boxes or borders, it will have a lasting effect. Remember the quality of paper matters too, so research as to which paper will suit your budget and look the best.


The Writing

Don’t use more than two fonts in your flyer, it will no longer be easy to read. Remember when the person is going to see the flyer, the effect will be immediate. They will either be hooked and see what it contains or simply ignore your flyer. It is essential to make the best first impression. Make your points easily identifiable, don’t use “caps” or “bold” in all the writing.


PRO

If you are not too sure on how to go about this, or for some reason you cannot do this on your own. For a really fancy and great looking flyer, get a professional expert designer to do it for you. This way you won’t mess up, and you can be confident that your business strategy is in the right hands.


Double And Triple Check

Before giving the flyers to print, you need to check them and then re-check them for any silly spelling mistakes, or other errors. Ask another person to have a look at the flyer and get their opinion. This way you won’t make any costly mistakes when you give them for printing. You cannot fix any errors after you print them.


Printing

Find out how much the printing costs and also find out how much the shipping costs are, if they need to be delivered to you. It is always easier and better to have the flyers printed with a company closer to your home.


Distribute

You can distribute the flyers in many ways. Hand them out in streets or malls, put them up on poles, notice boards, etc, or distribute them in shops, restaurants etc. For the best effect, try all the avenues. If you are going to give this responsibility to anybody, follow up and see how many flyers are being distributed, where and when.




Please visit this link to read about Free Flyer Templates. Click here to know more about how to Make A Flyer.



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Library Content Platform Hoopla Digital Adds DC Comics

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hoopla digital library ebooks DC comicshoopla digital, the digital library content distributor, expands its offering of digital comics in a deal with DC Entertainment.


The platform has made a range of multimedia content available to library patrons since it was launched by Midwest Tape in 2013, including video, music, audiobooks and digital comics, all of which can be access by iOS and Android mobile apps. Ebooks, however, were a late addition, arriving in hoopla digital’s catalog only last month.


There’s no word on how many titles DC is contributing, but hoopla digital says its full content catalog now stands at 325,000 titles, and its user base has grown by more than 200% in the past year.


[Press Release]


hoopla digital Announces Agreement with DC Entertainment


First Digital Library Partnership for DC Entertainment Provides Patrons Online and Mobile Access to Iconic Comic Books


HOLLAND, Ohio, Jun. 25, 2015 — hoopla digital (hoopladigital.com), the category-creating mobile and online service for public libraries, announced today it has expanded its comic offerings through a new agreement with DC Entertainment (DCE). The agreement is the first digital library partnership for the industry giant, whose beloved characters include Superman, Batman and Wonder Woman. Inclusion of the iconic DC Comics and DCE’s creator-driven Vertigo content broadens hoopla digital’s dynamic catalog of more than 325,000 videos, music, eBooks, audiobooks and comics. hoopla digital partners with public libraries across North America to provide patrons with simultaneous online and mobile access to dynamic digital content.


With the agreement, hoopla digital’s app and online service adds popular comics such as Batman: The Dark Knight Returns, Watchmen, Superman: Earth One, Justice League Vol. 1: Origin, Daytripper and more. These titles are available for patrons to access instantly via their smartphones, tablets and computers. New comic books will be added to the service weekly.


“Our library customers keep us in tune with the needs and wants of modern library patrons – and the demand for access to great comics is high on that list,” said Jeff Jankowski, founder and owner of hoopla digital. “In the last year alone, we’ve seen our registered users increase by 203 percent and our deal with DC Entertainment helps us meet that demand by giving us a platform to offer content how, when and where patrons want it.”


hoopla digital’s comic offerings feature the service’s innovative Action View technology. Action View creates one-of-a-kind immersive digital reading – allowing for full page and panel-by-panel views of comics, and a better appreciation of illustrations.


“Many of our cardholders grow up reading comics they find at the public library,” said Peggy Murphy, Collection Services Manager at Los Angeles Public Library. “Our partnership with hoopla digital enables us to expand our collection and offer comics digitally to a new generation of library patrons looking to enjoy these titles on-the-go. We’re also thrilled to offer the artistry of classics like Superman and Batman through technology that makes the experience just as captivating and intimate as reading a physical comic book.”


There is no waiting to borrow titles on hoopla digital since on-demand content can be enjoyed by multiple patrons simultaneously. Patrons who use hoopla digital also avoid library late fees as digital content borrowing periods simply expire without charges.


hoopla digital has partnerships with more than 800 public library systems across North America including Los Angeles Public Library, Miami-Dade Public Library, Nashville Public Library, Free Library of Philadelphia and St. Louis County Library.


To begin enjoying comics on hoopla digital, library-card holders can download the free hoopla digital mobile app on their Android or iOS device or visit hoopladigital.com. The service is available only to patrons of participating public libraries.


About hoopla digital
hoopla digital is a category-creating service that partners with public libraries across North America to provide online and mobile access to thousands of Movies, TV Shows, Music, eBooks, Audiobooks and Comics. With hoopla digital, patrons can borrow, instantly stream and download dynamic content with a valid library card. All content is accessible via hoopla digital’s mobile app and online at www.hoopladigital.com. hoopla digital is a service of Midwest Tape – a trusted partner to public libraries for over 25 years.


For more information, please contact 800-875-2785 (US) or 866-698-2231 (Canada).


About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.


Digital Book World



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RV FLIP ship that can rotate 90 degrees in the water to transform into ...

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RV FLIP ship that can rotate 90 degrees in the water to transform into …

It looks like something straight out of a Hollywood movie, and on April 1st, most cynics may assume the Research Vessel Flip is a poorly considered joke. But the 355-foot scientific platform is genuine and has been used by the US Office for Naval …
Read more on Daily Mail


HGTV, Food Network steer clear of edgy content

… show, “The Vanilla Ice Project,” has the former rapper renovating mansions in Florida. And professional hoofers Mark Ballas and Derek Hough from “Dancing with the Stars” are trading in their tap shoes for nail guns in “Mark & Derek"s Excellent Flip …
Read more on New York Post


Taxpayers" £1m bill so all MPs have an iPad

Every MP in the country is to get a brand new iPad after the general election, costing the tax payer £1million. The House of Commons Commission claimed that offering all 650 ministers a new laptop or iPad Air 2, would actually save money. Liberal …
Read more on Daily Mail



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Publishers Can Learn a Few Things from Programmers

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Emma Barnes Bibliocloud coding ebook publishersAs both a publisher and a programmer, I’m a member of a very select club.


It consists of both those who started out as coders and went into publishing and those who did the reverse. I’m in the latter group, having co-founded a little indie press called Snowbooks in 2003. When I needed a system to run the company and found the software on the market both hugely expensive and horrible to use, I buckled down and learned to code. The result was my own back-office publishing management software, called Bibliocloud (which, delightfully, lots of publishers now use).


Admittedly, it took about a decade. But along the way, though, I’ve been struck by many similarities between the worlds of code and publishing. And I believe that being able to identify and act upon them has made me a better publisher.


Coding has a fairly long learning curve. With about 10,000 hours under my belt, I’d put now myself at the ‘adequately competent’ stage on a spectrum of capability that starts at ‘complete novice.’ The other main developer of Bibliocloud—a chap with more than twenty-five years’ experience at Oracle—is right up at the ‘super-productive expert’ level at the top. From where I am at the moment, though, I’m good enough to see the beauty in code, just as I can see the beauty in any writing.


You may never have written code, but you’ve read books. I bet you’ve appreciated the clarity that comes from brevity, or the careful crafting of a narrative flow, or the finely-edited end-result of a piece of prose, honed and whittled and buffed to perfection. So it is with code.


Writing—whether code or prose—is a craft, an art. Code, perhaps even more so than prose, is an expression of the author’s personality and philosophy. Some publishers turn their hands to novel writing. I don’t have a novel in me, but I did have a two-hundred-thousand-line Ruby on Rails application, it turns out.


Some code, to me at least, even reads quite literally like poetry. Here’s a Ruby method:


def self.high_price_band


where price > 10


end


=> Book.high_price_band


Read it out loud and it’s almost a haiku:


def self, dot high price band,


where price is greater than ten


end; call Book dot high price band.



If there are similarities in writing—whether it’s code, prose, scholarship or even poetry—there are also comparisons to be drawn in how we get it ready for publication or deployment.


Some code can be dashed out, fit to prove a point or get to the Minimum Viable Product stage. I look with some cynicism upon weekend-long hackathons, knowing from experience how much reflection, effort, testing, iteration and planning is needed to produce a really strong, dependable piece of code. In the same way, we have bursts of hurried activity in publishing: We’ll wallop out a series to fit with something newsworthy, or with a new course, or some other time-based tie-in.


But the best publishing comes from a strategy—from well-thought-out, well-planned, purposeful publishing. From bringing forth books because we know there’s a market for them. From publishing into a space we understand, and by using our in-depth knowledge of genres and insights from audience research to reach our readers on their own terms.


In fact, that’s one area where some programmers could learn from publishers. More apps and start-ups would succeed if they came from a real understanding of the market, rather than because the programmer thought the code would be interesting and fun to work on. That said, many programmers seem to be great at understanding why they’re doing something and continuously asking whether it’s a good way of doing things.


I like what coding has done to my brain. After thousands of hours of forcing it to do new things, I can more skillfully break down a problem into its parts, work through each part one by one and build or rebuild a solution. Mental agility is something you have to work hard at, and that’s true as well for organizations struggling to innovate and iterate quickly without falling to pieces. Coding is great for this.


Programmers, I would say, are more naturally inclined toward long-term productivity than publishers. We’re lazy and tend to get bored easily. We would rather spend a week writing some code to automate a ten-minute task than repeat it every week for a year. And so programmers have some conventions: DRY—don’t repeat yourself—is a good one; YAGNI—you ain’t gonna need it—helps you to figure out which code should be written and which is optional.


Convention over configuration—a way of getting the basics organized and routine so you can focus on the interesting, creative, new aspects of things. If publishers had zero tolerance for repetition and boring administrative tasks, what would the industry look like? And how would publishers’ organizations reflect that internally?


Having admired convention, there’s nothing to stop individual coders going right against convention and doing something totally different. The Linux operating system, the programming language Ruby, the web development framework Rails all came about because one person decided there was a better way to do something.


There’s an all-pervading attitude of continual improvement in programming. Take a look at Github, the code repository used by most programmers to save every iteration of their work. Repositories have thousands of incremental changes and edits. Programmers naturally hone and whittle and constantly improve. They automate the dull stuff so they can think about the bigger picture.


Yet within both sectors, there’s an attitude that prizes craftsmanship and best practices, proving these impulses—to innovate boldly and to hold small, familiar things precious—can be powerfully complementary, not mutually exclusive.


Since code is also the thing that generates what users know as software, we can think of code as a metaphor for the way we go about producing our books. The way it typically works today, programmers write the code, which then runs to produce a user interface, like a website, generated from HTML behind the scenes. In one, you can have horrible, clunky code producing a fairly decent-looking user interface, to an extent—but push it too much and it’ll slow down and generate errors, and it won’t scale well.


On the other hand, lovely, elegant, thoughtful code produces solid, dependable, beautiful software. With publishing, I think that you can get out what customers experience as a serviceable book (print or digital), where the content is great and the production value high, yet if the process of getting that book out was horrible and confused—if it was all swan on the surface but frantic paddling going on underneath—then that’s not scalable or sustainable, and there are bigger problems that need addressing. You should take as much pride in the way you produce books as the books themselves.


All the value and characteristics I’ve discussed—clear thinking, automation, productivity, continual improvement and craftsmanship—are baked into programming’s core. But these aren’t just skills we can extract and apply to our own world. The best way to develop these attributes—if they sound like things you indeed want to value—is to practice code. Become a developer. Face the intricacies, the struggles, the delicious, aggravating complexities that code, like nothing else, provides.


When you know what you can do with code—when you know what’s possible, when it’s obvious that you should automate something or integrate with another system or write a new protocol for describing an interesting way to reach readers—even (and especially!) if you need to ask more practiced programmers for help—you’ll have the strengths of programming on your side.


Digital Book World



Publishers Can Learn a Few Things from Programmers http://www.danieluk.net/news/publishers-can-learn-a-few-things-from-programmers/ #Books, #Content, #Publishing, #Software, #World

Parterning with Findaway, Playster Adds 50,000 Subscription Audiobooks

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Playster Findaway subscription ebooks digital audiobooksThe multimedia subscription platform Playster is still in a beta phase, but the Montreal-based start-up is busy bulking up its catalog. A new partnership with the digital content distributor Findaway brings some 50,000 digital audiobooks to Playster’s offering.


The deal marks Playster’s first foray into audiobooks, rounding out a catalog that also offers ebooks, video, TV, games and other forms of entertainment media, for $ 15.95 a month.


In April Simon & Schuster added a selection of back-list ebooks to Playster’s platform, becoming the second Big Five publisher, after HarperCollins, to do so.


The audiobooks Playster now acquires through Findaway include titles already on the distributor’s AudioEngine, which offers audio content from the likes of Penguin Random House, HarperCollins and others.


Playster’s app will launch publicly later this summer, and when it does the subscription service will have ample competition. On just the audio front, Playster goes up against Scribd’s roughly comparable offering of 45,000 titles as of this spring, when Penguin Random House brought more than 9,000 titles to Scribd (which it added audibooks nearly eight months ago). And that’s not to mention other subscription competitors like Oyster or Amazon’s Kindle Unlimited and Audible programs.


Recent survey data suggests subscription audiobooks have a lead over subscription ebooks, but the income publishers are seeing from subscription-based content overall remains modest.


[Press Release]


Playster Announces Content Partnership With Findaway


Multi-Content Entertainment Platform Set to Offer Users Unlimited Access to Audiobooks by leveraging Findaway’s AudioEngine Platform


MONTREAL, June 24, 2015 — Playster, the all-inclusive digital multimedia streaming platform, announced their partnership with the world’s leading provider of audiobook content and technology: Findaway. Having inked partnerships previously with eBook publishers such as Simon & Schuster, HarperCollins Publishers and Harlequin, the Playster service is quickly becoming a key member in the all-inclusive digital media streaming community.


The catalog of audiobooks available through Findaway’s AudioEngine will include a growing list of 50,000 titles and is set to launch in conjunction with the Playster app. Readers can expect titles from Penguin Random House Audio including Gillian Flynn’s Gone Girl and George R.R. Martin’s A Game of Thrones. HarperCollins Audio will also feature titles, including Amy Poehler’s Yes Please, and Paulo Coelho’s The Alchemist. This is the first audiobooks partnership announcement from Playster furthering their growth within the literary community.


Erika Khanna, PR spokesperson for Playster said, “Our partnership with Findaway adds variety to our already extensive books catalog and we are thrilled to let subscribers know they will soon have access to the audiobooks portion of the streaming service. Playster looks to the future of media which makes the audiobooks portion of the service a very exciting next step for us.”


With the official Playster app scheduled to launch in the late summer of 2015, users will soon have unlimited access to movies, TV, music, video games, eBook and audiobooks for a monthly subscription fee. Content will be completely ad-free and will work on virtually any Internet-enabled device; the service has limitless potential, continually evolving to provide its community with new content, features and device compatibility.


To access the BETA Playster and start your 30 day free trial visit: http://www.playster.com/


About Playster:
Playster was created as a response to the explosive demand and desire of consumers to stream content on electronic and mobile devices. Having broadened its horizons by incorporating games, music, film and books to its streaming service, Playster emerged as a leading multimedia platform built with user interaction in mind acting as a one-stop shop for entertainment. Thus, the mantra: Everything Unlimited.


About Findaway:
Findaway is a global leader in digital content delivery. With the invention of Playaway pre-loaded devices, they transformed the way that audiobooks, eBooks, videos and learning tools are circulated in 40,000 libraries, schools, and military installations. Findaway also revolutionized digital audiobook delivery with AudioEngine, the first audiobook technology and distribution platform that enables today’s premier eBook sellers to deliver one of the world’s largest collection of digital audiobooks within their brand experience. To learn more about Findaway and the Findawayers who make it all happen, visit http://www.findaway.com.


Digital Book World



Parterning with Findaway, Playster Adds 50,000 Subscription Audiobooks http://www.danieluk.net/news/parterning-with-findaway-playster-adds-50000-subscription-audiobooks/ #Books, #Content, #Ebook, #Ebooks, #Scribd

Scribd Acquires Librify, Bulking up on Social E-Reading

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Scribd Librify social e-reading subscription ebooksThe subscription-based content provider Scribd acquires Librify, a social e-reading platform, for undisclosed terms.


Librify was founded in 2013 and launched publicly last summer as a “Goodreads plus a book-of-the-month retail platform,” according to co-founder and CEO Joanna Stone Herman.


Scribd plans to use the start-up’s social features in order to develop a more robust social e-reading experience within its own platform.


“We value Librify’s focus on the social reading experience and the great work they’ve already done within reading communities,” Scribd co-founder and CEO Trip Adler said in a statement today. “This move is a natural extension of the existing Scribd product and something we, and our readers, have wanted to explore more deeply.”


Scribd declined to provide details about how Librify and its users would be incorporated into its current offering, but there is certainly precedence for building social and sharing features into subscription platforms.


Bookmate, a subscription ebook service operating primarily in Eastern Europe, Russia and parts of Asia, has long touted social features as critical to its business. In November last year, Bookmate co-founder Simon Dunlop said the subscription model for ebooks “does not seem viable” in the long-term without a fully realized social e-reading experience at its core.


Digital Book World



Scribd Acquires Librify, Bulking up on Social E-Reading http://www.danieluk.net/news/scribd-acquires-librify-bulking-up-on-social-e-reading/ #Content, #Ebook, #Scribd, #World

Wednesday, 24 June 2015

Snapchat Wants To Be How Youngins Watch The Election

Post from http://www.danieluk.net

uncle_snap_done Maybe Snapchat can make ‘the youth’ care about politics. It’s certainly going to try. Snapchat is hiring a ‘Content Analyst – Politics & News’ “to cover the 2016 presidential race and other news events for Snapchat” through its Our Stories feature. If Snapchat can create compelling election content, it could better host lucrative political ads. Read More



TechCrunch



Snapchat Wants To Be How Youngins Watch The Election http://www.danieluk.net/news/snapchat-wants-to-be-how-youngins-watch-the-election/ #Content, #News