Post from http://www.danieluk.net
Mariah Carey — pop icon, imperfect angel, elusive chanteuse — is replacing model Kate Upton as the public face of Game of War: Fire Age, according to TMZ. Carey’s commitment includes a seven-figure pay check; a 30-second commercial filmed by Alan Taylor, the director of Thor: The Dark World and the upcoming Terminator Genisys; and the use of her music in future promotional material.
Upton was the centerpiece of a $ 40 million advertising campaign launched by the mobile strategy game’s developer, Machine Zone, and she made her way into the game itself as the model for its de facto mascot, the goddess Athena. The sheer size of the game’s ad budget is dumbfounding at first glance, but it’s justified by its status as one of the…
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Mariah Carey is the new public face of Game of War: Fire Age http://www.danieluk.net/news/mariah-carey-is-the-new-public-face-of-game-of-war-fire-age/ #Game, #World
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