Media Critical of Controversial Crisis Communications Counsel Conferred to Carnival Cruise Chairman, Micky Arison

Post from http://www.danieluk.net

Boca Raton, Florida (PRWEB) January 27, 2012

While the divers of the rescue team wade their way through cloudy waters of the ocean still looking for the missing dead bodies, above ground, the early charted course set by the crisis communications team might be entering cloudy waters of their own as criticism, mostly media driven, condemning the lack of Arison’s public profile since the ship sank is beginning to crack the surface in the public debate.

In his Part III version of the crisis communications coverage, Jeff Mustard, a veteran public relations professional offers some of the most extensive observations provided yet, purely from an inside industry public relations and crisis management perspective, chronicling the crisis as it unfolds in the media, how Carnival officials are “managing” the communications and how the media are portraying the crisis, the company and the CEO as the Concordia remains listing and lifeless just yards off the Italian coastline.

Has Carnival Cruise CEO Micky Arison Abandoned Ship, or Just Below Deck?

Although no one really knows where Micky Arison has been, the subtext of the question is really, WHY hasn’t he been in Italy, or why hasn’t he been (more) visible since one of his ships sank?

For the time being, Arison may have gone below deck, but he has not abandoned ship.


Arison, while not in the public spotlight as the voice, the face, the spokesperson for Carnival Cruise Lines since Friday the 13th, 11 days ago, when the Costa Concordia met some unexpected rocks and crippled the Costa Concordia, Arison, while out of sight is still very much at the helm of Carnival Cruise Lines, even if it’s from the company’s corporate headquarters in Doral, Florida, a few miles from the port of Miami where many of Arison’s fleet make their home.

The Wall Street Journal Fires the First Negative PR Salvo over the Bow of the Concordia, Right at Carnival CEO, Micky Arison

The First negative PR salvo was fired over the bow of the sunken Costa Concordia right at Micky Arison. NO surprise. It was just a matter of time. It’s also no surprise also that it came from the Wall Street Journal. The “attack” came in the form of a very subtle headline, 11 days after the Costa crisis occurred. The headline: “Carnival CEO Lies Low After Wreck” – Make no mistake about it though, this headline smacks of efforts to stir up trouble for Arison for remaining out of the public spotlight on the issue.

For a closer examination of the full Wall Street Journal article referenced above, along with a detailed analysis of this classic sensationalized Headline Copywriting, that while on the surface seems to “indicate” the accused, in this case Micky Arison, the article actually goes on to defend his actions for “laying low.”

To read the fascinating deconstructed version of this entirely misleading story visit Part III, A Crisis Communications Case Study, the third installment in extensive analysis of the communications crisis coverage of the Costa Concordia ship-sinking disaster.

Part III, A Crisis Communications Management Case Study


Managing the Costa Concordia Cruise Ship Crisis: Who’s in Charge and Where is Micky Arison, Chairman & CEO of Carnival Cruise Lines?


Read the Full Report Now: http://www.thebambooagency.wordpress.com

Micky Arison: Changing the Crisis Communications PR Playbook


“A disaster that involves people, property, lost lives and potentially seriously devastating financial consequences to an industry responsible for millions of jobs globally and that generates billions of dollars affecting a host of industry sectors, is pretty much the absolute worst situation a person can find themselves in if they are the person whose company is involved in just such a disaster,” says veteran public relations professional, Jeff Mustard, President of The Bamboo Agency, a full-service advertising and marketing firm that specializes in Public Relations and Crisis Communications.

“It has come to be expected that a company Chairman step forward in just such crises situations,” says Mustard, “and this expectation comes not just out of the playbook of public relations and crisis communications management professionals, but also to a great degree, subconsciously by the public.”

Micky Arison: Not the Right Guy for the Job


But, Arison, it would seem, is not the right guy for the job. In this particular crisis a variety of circumstances have come into play that have unfolded in real time during the crisis and by default, perhaps as much as by design, (advice from the inner coterie – carnival officials as well as their PR Crisis Management Company – Burson Marsteller), invariably further contributed to Arison’s low profile in the crisis and positioned Pier Luigi Foschi, CEO of the Costa Concordia as the main man facing the cameras – and answering the questions.

Naturally, Arison’s “lack of presence” is getting attention, and Arison is taking some, but mostly media criticism, for his lack of visibility. But, purely from a public relations crisis communications management perspective, the central question is — should Arison BE the person out front on this?

The answer is YES. However, he is not, and here’s a glimpse at why.


Given all the politics and the unique circumstances of the situation as it unfolded, how it unfolded, where it happened, when it happened, all of these variables, and many others, play(ed) a role in Foschi emerging as the titular representative for the crisis.

Foschi, Whether by Agreement or Acquiescence Accepted the Role as Spokesperson for the Crisis


Foschi, early on, handled the situation well, and seemingly, he continues to do so. Arison’s lack of visibility goes against the PR textbook playbook. That doesn’t’ make Arison wrong, it just makes his decision different than what most (media and members of the public) think is “the right way to handle” a crisis situation.

In this Part III case study, along with the two earlier produced reports, marketers, the media, public relations professionals and consumers alike will be treated to a glimpse behind the curtain of the critical issues and considerations contemplated when coping with and coordinating a crisis of this magnitude. Further, rare insights are offered concerning how communications strategies are crafted to best manage and even manipulate the media to control public perception for the preservation of a company’s name, brand, reputation and financial performance – both in the immediate term as well in the near and long term.

To read the full Report, Part III, A Crisis Communications Management Case Study:


http://www.thebambooagency.wordpress.com


Managing the Costa Concordia Cruise Ship Crisis: Who’s in Charge and Where is Micky Arison, Chairman & CEO of Carnival Cruise Line?

While the “Public Jury” is still Out, Carnival Stock Remains Afloat


While the “public jury at large” is still out on any consequences or ramifications regarding Arison’s lack of presence in the ship sinking crisis, as of this writing, purely from a financial perspective, company stakeholders and shareholders continue to stand by the chairman. Stockholders have not abandoned ship, nor would it seem do they wish to scuttle Carnival Corporation.

As of 12:55 PM, Tuesday, January 24th, Carnival Cruise stock continues to ride the wave of improving consumer confidence in the corporation. Carnival stock, as of this moment is trading at $ 31.75, up .76% for the day.

While it is still too early to arrive at a final public relations assessment on whether or not Carnival Cruise CEO, Micky Arison should have been out front as spokesperson on the ship sinking crisis, at this time, it seems, this was the right decision.

“For the time being, Pier Luigi Foschi might be Micky Arison’s life preserver, but it does not mean that Arison, or Carnival Cruise Corporation is out of troubled waters, at least just yet,” observes public relations crisis communications professional, Jeff Mustard.

Editor’s Note: Jeff Mustard can be reached for insightful analysis and expert commentary on the Costa Cruise / Carnival Cruise Ship Sinking Disaster.

Contact: 954-801-8263 / email: jeff(at)thebambooagency(dot)com

MORE ANALAYSIS AND COVERAGE ON THE COSTA CONCORDIA / CARNIVAL CRUISE LINES SHIP SINKING DISASTER:

Two Case Studies – Part 1, Produced and Published 72 hours after the Costa Concordia was grounded.


Will Sinking Ship, Costa Concordia Cripple Carnival Cruise Lines, or will Successful Public Relations Crisis Communications Buoy Cruise-Consumer & Capital Markets Confidence?


Read the Full Case Study, Part I Now: http://www.thebambooagency.wordpress.com

Just Three days after the 951’ luxury cruise-liner ran aground and flipped on its side throwing passengers into the icy cold waters and casting a glaring spotlight on the Concordia ship disaster, Carnival Cruise Lines and the cruise industry, Jeff Mustard produced one of the public relations industry’s earliest and most thorough analyses of the then rapidly unfolding crisis. In his first crisis communications case study, a 13-page report, Mustard offers interesting, informative and intuitive insights that public relations professionals, the media and even consumers will likewise also find this initial study revealing and illuminating.

Read the full report, Part I: A Crisis Communications Case Study


Read the Full Case Study, Part I Now: http://www.thebambooagency.wordpress.com

Crisis Communications Case Study, Part II, Examines during a 7 Day Period Carnival’s Actions and the Media Coverage and Reactions to the Ship Sinking Disaster in the below titled report:


Part II Crisis Communications Case Study: “Costa Concordia & Carnival Cruise Lines Crisis Communications: Containment or Calamity?

In his Crisis Communications Case Study, Part II, “Costa Concordia & Carnival Cruise Lines Crisis Communications: Containment or Calamity?” veteran public relations professional, Jeff Mustard produced a 29-page report that reviews what Costa and Carnival Cruise Lines officials and their communications team did right, wrong, and what it could have done better. The analysis reads like a taught thriller, is interesting, informative and enlightening and should prove illuminating not just to public relations professionals, but the media and consumers alike curious about how just such crisis situations are managed and even manipulated from a marketing and messaging point of view.

Read the full report, Part II Crisis Communications Case Study: “Costa Concordia & Carnival Cruise Lines Crisis Communications: Containment or Calamity?


Read the Full Case Study: http://www.thebambooagency.wordpress.com

About Jeff Mustard


Jeff Mustard is the President of the Bamboo Agency, a multiple award-winning advertising, marketing and public relations firm. Jeff Mustard is the co-author and ghost writer for a Wall Street Journal Best Selling book, an award-winning documentary writer/producer/director and the recipient of numerous award for creative achievements in advertising and communications. His work has been published locally, regionally and nationally in print, radio and television. He has earned tens of millions of dollars in media exposure for his clients in print, radio and television, nationally and internationally.

Company Website: http://www.thebambooagency.com


Company Blog / Case Studies: http://www.thebambooagency.wordpress.com

Media Critical of Controversial Crisis Communications Counsel Conferred to Carnival Cruise Chairman, Micky Arison http://www.danieluk.net/news/media-critical-of-controversial-crisis-communications-counsel-conferred-to-carnival-cruise-chairman-micky-arison/ #CaseStudies, #CaseStudy, #Media, #Page, #Play

Twelve Publishers Submit to SEO Analysis

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Like one of the main things it seeks to improve—discoverability—search engine optimization can be something of a moving target for publishers.

Still, marketing experts like Murray Izenwasser and Peter McCarthy have shown there are ways to solve key pieces of the SEO puzzle without much technical expertise, time or investment.

Now, Izenwasser puts that advice into practice as a dozen publishers offer up their own websites to serve as real-life case studies.

Together, Izenwasser says, they “offer a good cross-section of the industry, with different genres, sizes and geographies represented.” The fourteen criteria against which he’ll analyze each publisher’s site, while far from exhaustive, serve as a good litmus test for the SEO challenges publishers today face.

Much more.

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Kobo Launches In-Flight Ebook Platform (DBW)
Kobo introduces an e-reading platform for Southwest Airlines passengers featuring 140 free titles—most of them complete editions, though some are extended samples readers can later buy in full—in what one observer sees as part of a recent push by retailers to get ebooks in front of travelers, something publishers have increasingly been experimenting with for a little while longer.

Simon & Schuster Pilots Location-Based Ebook Program (PW)
Partnering with the mobile content delivery platform Foli, Simon & Schuster offers nineteen complete editions of its titles free to readers during a limited three-day period in more than fifty designated locations like hotels, airports and cultural attractions.

More Reports of Piracy on Google Play Books (IBTimes UK)
Following up earlier reports of ebook piracy on Google Play Books, International Business Times UK independently discovers what appears to be a considerable handful of pirated titles on the platform. While Google has reaffirmed its commitment to combatting ebook piracy, there’s evidence suggesting that illegal sellers are finding workarounds.

Authors Clamor for More Royalties, Transparency (The Bookseller)
Agents describe rising concerns among the authors they represent that the royalties publishers offer them aren’t keeping up with the shifting range of ways publishers monetize their work. In addition to simply wanting a greater share of the rewards, more authors are demanding a seat at the table in determining how publishers experiment with digital content.
Related: Bringing Authors Back to the Center in Multi-Channel Publishing

Virginia Tries Open-Source E-Textbooks (Ink, Bits & Pixels)
In a bold move designed to help students save money, the Virginia Community College system launches a statewide pilot program, funded by a $ 200,000 grant from the William and Flora Hewlett Foundation, to introduce open-source e-textbooks customized according to the participating schools’ curricula.

Top Houghton Mifflin Harcourt Shareholder Cashes out (Pub Lunch)
The publisher will buy back $ 300 million in stock held by John Paulson, Houghton Mifflin Harcourt’s largest shareholder, in an arrangement that will reportedly leave Paulson $ 425 million richer when all’s said and done.

McGraw-Hill Exec Heads to Phaidon (PW)
Philip Ruppel, former head of the professional division at McGraw-Hill Education, becomes chief operating officer at Phaidon, which touts Ruppel’s “proven track record of delivering growth through profitable innovation and enhanced digital offerings.”

ICYMI: Ebook Developers and Early Intervention (DBW)
Publishers can benefit by inviting ebook developers to weigh in at a much earlier stage in the publishing process than is typical. How come? Digital production expert Laura Brady puts it in starkly practical terms, explaining why it’s about lowering the costs and improving the quality of digital products.

Digital Book World

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Audience Research Needn’t Be Costly or Time Consuming

Post from http://www.danieluk.net

The line between “conventional wisdom” and “misconception” is often thin, blurry and easy to stumble over. As the book marketing world sharpens its digital chops, misconceptions tend to result from insufficient experience with, and incomplete understanding of, a particular tactic. In my experience, it’s that holistic sort of nuance that makes all the difference.

This post is the first in a monthly series dedicated to replacing common book marketing myths with practical, field-tested strategies. But before I go any further, a disclaimer: I’m surely prone to my own misconceptions myself, many of which I doubt I can even identify that way. I’d like this column to start productive conversations among book marketers in the hope of learning from each other.

Marketing Myth #1: Audience Research Is Time Consuming and Expensive

Understanding one’s audience is a cornerstone of marketing. This has always been true, but it’s particularly so in 2015’s digital, data-enhanced environment, where audience research can be at once much easier and much more overwhelming.

It doesn’t have to be so overwhelming. But to a time-pressed marketer (or merchandiser or data scientist or salesperson or publicist or author), time-consuming projects are typically understood to be expensive, too—whether in person-hours, opportunity cost or actual spend on tools or surveys.

And it’s true that to do, say, Proctor & Gamble–level audience segmentation and personae development would be a massive undertaking. But for publishers, the number of unique products, their often slim margins, and the lean budgets and staff focused on each title all but rule out such truly massive undertakings.

That should be seen as good news.

What Are We Looking for?

Marketers are looking for the most of the most-right potential readers for a given book, author, series or brand— the exact people to whom what we have will likely appeal. That requires us to know who they are. I’ve written about this before, but here is a condensed version:

• Demographics: where potential customers live, their marital status, gender, whether they have 1.5 dogs, 0.75 children, their income bracket and so on.


• Psychographics: how customers feel about certain things: What do they like, love, dislike? In what do they fervently believe?


• Behaviors: what they do, how they talk, whom they hang out with—all factors that often relate to who they are and in what they believe.

Knowing these things and more within each area will help us understand the ‘who,’ ‘what,’ ‘when,’ ‘where’ and ‘how’ of customers’ likely interactions (or lack thereof) with what we’re aiming to offer them. With this, we can market more effectively.

Tools for Observing Potential Readers ‘in the Wild’

By and large, surveys are somewhat time-consuming and prone to eyewitness testimony bias (How many books did you read last month? Oh, really?) and can be pricey relative to observing people just doing what they do. That said, there can be a time and place for surveys, though much of what we’ll see are, in effect, answers to questions we might ask “in the wild.”

So let’s look at a few free, easy-to-use but potent tools, using a few popular titles and authors as case studies (I’m not working professionally on either of the examples that follow). This is a straightforward way to make research doable—to get started gathering enough information to take informed action. It’s critical to note, though, that it’s all about how you use these tools. A great set of tools does not a good carpenter make.

Lots of tools do wonders in enabling marketers to go deeper and deeper into research. David Portney of the digital agency Portent recently compiled a great list of what he calls “SEO tools,” for instance, but take a look (after you read this post, naturally) and you’ll see that many are audience-understanding tools.

The key is in using the core tools quickly to keep from having to guess what might work and to what degree. The difference between guessing and testing a hypothesis is obvious. This type of research is not sequential, and this isn’t an ordered list. Rather, it’s all about triangulating between one tool and another to answer your specific questions and formulate an approach. And that should all take less than an hour.

LibraryThing, GoodReads, Amazon

LibraryThing’s book tags tell us a lot about what readers (if not necessarily buyers) think the book is like—that is, how they describe it. Take the best-selling thriller The Girl on the Train for example:

We can see some interesting semantics:

psychological thriller
alcoholism
suspense thriller
unreliable narrator
crime
murder
adultery
mystery

Combing Goodreads and Amazon reviews can also provide telling phrases readers use to describe the same book, both positively and critically: “Best Hitchcock style mystery of voyeuristic observation since Rear Window” is ranked as the most useful review. Hmmm…

But not every book is already out. What about front-list titles? For many of them, we’ve often got an author who has a previous title or two, and the same approach works quite well. Here’s Harper Lee on LibraryThing:

Many expected terms, but some jump out and the specifics are interesting:

American South
justice
law
lawyers
racism
race relations
southern literature

Let’s see if that helps with some psychographic understanding. What other titles do readers tag similarly? In this case, I’ll go granular using the “tagmash” feature, which allows me to put together combinations of these tags and see what other books or authors look like “mine.” This feature tends to get away from the core “obvious” ones—in Lee’s case, major American literary luminaries. Which is good because a deeper understanding is precisely what we’re after, and we can get it just as quickly.

Here is the tagmash for “southern literature,” “justice,” “law” and racism. Look: John Grisham.

With minimal effort we’ve just pinned down some comparable authors as identified by real people in a non-transactional environment. It isn’t “what you bought,” it’s “what you read.” And, when we start on audience behaviors and psychographics, we can discern why.

Social Mention, Topsy, Wordle

Let’s make like the NSA and do a little social media snooping to get a better sense of how people talk. I like the tool Social Mention, which lets us see:

• activity


• sentiment


• top users, hashtags and top keywords used, which we can later even download

That’s plenty to help us get a sense of the conversation. Here again is The Girl on the Train:

Topsy is another nice one in this space. I like how it quantifies the chatter.

 Once again, psychographics and behaviors.

Soovle

Now that we have a sense of how people talk, observing search patterns gets us another step closer to understanding the language of behavior—which of these words and phrases do readers use when looking for our book or author? And, which others are they looking for at the same time?

I’ve written recently about what auto-prompting can tell us on this score. It shows us what search engines will suggest as someone begins to type a query. The prompts are based on a ton of data and the engine’s algorithmic impetus to suggest correctly.

A tool called Soovle is quite a time-saver here, as it shows auto-prompting across multiple engines at once. Here’s “Harper Lee” in Barnes & Noble, Google and Amazon all in one spot:

You can broaden the picture further if you’d like, to see “Harper Lee” across even more engines.

Researching behavior doesn’t just mean searching for authors’ names or popular titles, though. You can also look up non-core terms like “civil rights books.” The goal is to discern how people talk, the types of things they might read and how they look for them.

Google Trends

Google Trends is perhaps one of the most useful tools out there. Looking at Google Trends for “Harper Lee,” “To Kill a Mockingbird” and “Go Set a Watchman” side-by-side we can see that, for now, people are looking for her and her classic work:

On the same page, scrolling down, we can see where that search volume is coming from, based on where it is over-indexing relative to the normal amount of search from a given region—in other words, demographics.

It’s interesting that all strong search volume for Lee’s forthcoming title is coming solely from New York and California.

It’s also notable that in Rising Searches, we can see “harper lee sequel.”

That’s evidently one way people are looking for Go Set a Watchman.

SimilarWeb

Let’s say we want to ride the The Girl on the Train’s coattails or introduce a book we feel would interest that same audience.

SimilarWeb is handy for that. It has a for-pay version chock full of audience data, but the free Chrome extension works nicely, too.

Here’s a quick look at PaulaHawkins.com as SimilarWeb helps us see it. I chose the Sourcestab to see whether I could get a sense of where her visitors come from.

Search and Social are the biggest bars. Search is high—it always is, unless there’s something wrong (a subject for another post).

The social percentage here is massive, though. We knew that from our social media listening and already have a sense of what that chatter consists of in terms of keywords, hashtags and influencers—all useful behavioral insights.

BuzzSumo

This is a great tool for identifying where people are congregating and expressing interest in a given topic. Here’s a look at “go set a watchman.” The usual suspects—the New York Times, the Atlantic, etc.—are in the top slots. But a site called HelloGiggles ranked in the top five in terms of shares (word of mouth) for an article on the new book. And it got nearly 17,000 shares on Facebook.

This surprised me, but I think it has much to do with the site’s particular demographics, psychographics and behaviors. HelloGiggles users describe themselves this way:

HelloGiggles is a positive online community for women (although men are always welcome!) covering DIY and crafting projects, beauty, friendship, sex & relationships, pop culture, pets, television & movies, nostalgia, fandom, tips on savvy and stylish living meant to inspire a smile. Founded by Zooey Deschanel, Molly McAleer and Sophia Rossi. Reader contributions are welcome and published daily.

I’m a male marketer and very glad I’m welcome, because I would market here!

FollowerWonk

FollowerWonk is a personal favorite of mine. It lets us analyze a Twitter account from multiple perspectives. Let’s keep an eye on Paula Hawkins.

Here are where her followers are. I’ve gone global but you can drill down to answer specific questions:

In this case, it’s not that surprising. But when the demographics tilt in interesting directions, it can be very instructive and useful.

Facebook Ad Interface

Spinning ad interfaces around and using them as research tools is a widely employed research tactic, and for good reason. I particularly like the Facebook ad interface because it covers all our bases for “knowing someone.” It also represents a good cross-section of the world due to Facebook’s large user base. Everyone? No. Directionally many of them? Yup. Use it and round up.

Right away we can see how many fans Harper Lee has in the U.S.: 2.6 million. That’s interesting but not that useful, save for sizing and a broad target.

We can drill in from there and see things like:

• How about in Alabama? 100,000


• How many work in education or in libraries? 290,000


• How many use iPads and buy online? Facebook ad interface gives a good directional answer there: 970,000

All audience attributes can be identified within this interface. There’s no need to actually run ads.

Google Adwords

AdWords is wonderful for sizing an audience. Here’s a look at twelve months of search volume for “Harper Lee” (and very closely related terms), “To Kill a Mockingbird” and “Go Set a Watchman”:
The big spike is around the new title. Yet consistent interest is massive. Combine it all and that 1.5 million print run just might work out.

Putting It All Together

Research is always mapped back to goals and the hypotheses we form about how we might accomplish our marketing goals. As I indicated, we are nearly always trying to put the right book in front of the most of the most-right people we can.

After an hour of bouncing around just within these tools, you should be armed with a fairly detailed understanding of the major gaps in your intended audience and the levers you can pull in order to engage with it meaningfully. From there, you’ve got the beginnings of a creative marketing strategy to connect a book with an audience.

The insights we can learn using just these tools can inform metadata creation, ad targeting, placement and copy, PR efforts, sales strategies, earned social media efforts and much more.

It’s simply so much faster and cheaper than many book marketers realize to do the research and weed out bad hypotheses first, rather than guessing and not being right.

Stay tuned until next month when I’ll take a look at another common marketing myth, and let me know in the comments section below how you fare in your own efforts with some of the tools I’ve covered above.

Digital Book World

Audience Research Needn’t Be Costly or Time Consuming http://www.danieluk.net/news/audience-research-neednt-be-costly-or-time-consuming/ #Actual, #Books, #CaseStudies, #News, #World

PUB HTML5 Presents an Exquisite Series of Interactive Digital Catalog Case Studies to Its Users

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(PRWEB) January 07, 2015

The leading shopping catalog maker – PUB HTML5 – has added a new array of interactive case studies to its website. These offer unique knowledge to its users on the wide range of interactive and animated effects that the PUB HTML5 digital publishing platform has.

PUB HTML5 page flip eCommerce catalogs have captured many hearts over the past couple of years due to their extraordinary and user-friendly features. Anyone with flair and creativity can create high quality digital catalogs that engage hundreds or thousands of potential clients.

Page flip eCommerce catalogs created using the PUB HTML5 platform have unparallel advantages when compared with an ordinary product catalog. Conventional printed catalogs are always full of lifeless static images and boring product titles. After a few flips and glances, readers usually discard the catalog, which is a huge waste of money and time. Unlike in the above scenario, when a customer comes across a PUB HTML5 online catalog, he or she is bound to browse through all the vivid and animated pages where each is more attractive than that of the previous. The high-end shopping catalogs offer more exquisite, informative and remarkable experience to the viewers.

The case study section on PUB HTML5 official website provides amateur publishers and entrepreneurs with a broad wealth of knowledge on the creative page turning features that one can include in a digital catalog. The series of exemplary case studies guide the newbie in how one can provide the prospective customer base with a clear introduction of his or her product catalog. Once browse through the animation-rich case studies, creators are equipped with the necessary knowledge about vital segments within a catalog, such as an catchy overview, important details and specifications, dynamic effects, purchase channels, etc.

All new start-ups, established business owners, marketing personnel, and everybody else who have a keen interest in learning to create unique, interactive page flip catalogs for ecommerce can now refer to the classic series of new digital catalog case studies that available on the PUB HTML5 official website at: http://pubhtml5.com

FlipHTML5, Digital Publishing Software, Provides Groundbreaking Functions to Design Amazing Online Catalogues

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(PRWEB) November 20, 2014

FlipHTML5.com, the leading creative online catalog software that specializes in helping online users create amazing interactive catalogs, just launched its latest version, called v2.2.1. The new version serves as a great enhancement to the existing platform by offering the user powerful animation functions.

FlipHTML5 is highly popular in the online design world for providing designers with easy to use platform that helps create online virtual content that is full of interactive multimedia elements. Catalogs and magazines made by FlipHTML5 are something that the world has never seen before. Full of rich multimedia options and beautiful design that catches reader’s eyes by making him more focus and engage. Everything from first page to the last page is made to look like something from the future. Magazines enhanced by the design capabilities of FlipHTML5 are made to look more personal, beautiful and futuristic.

FlipHTML5 digital publishing platform helps create and store the users interactive publications. Millions of people read magazines, catalogs, books, and presentations made by FlipHTML5. It is no wonder that this publishing technology is becoming a new revolutionary way of marking the direction at which the current world of publishers is heading for. FlipHTML5 seems to understand the reader’s expectations and its engaging multimedia elements help make books and all kinds of other publications completely revolutionary.

To learn more about the company, and its latest version, visit their website at http://fliphtml5.com/ or check out their Case Studies. FlipHTML5 website provides a great information and interactive examples of the company work. All the magazines and catalogs made by company are full of groundbreaking interactive creativity.

About


FlipHTML5 is the leading creative online catalog software that specializes in providing easy platforms for designing interactive magazines and catalogs. The company prides itself in helping users produce amazing visual and interactive catalogs that are full of multimedia elements.

Find More Flip Book Online Press Releases

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PHS Group publish latest CR report - A Change in Our Step

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(PRWEB UK) 28 March 2014

As a business focused on managing its performance and supporting its customers, PHS Group is proud of its contribution to the wellbeing of its customers and the communities it serves. Responsible business practices are integral to these activities, and this year’s report highlights the important role of the Group’s new dedicated charity body, the PHS Foundation.

The PHS Foundation has committed to raise £50,000 by April 2014 through employee, supplier and customer-led fundraising initiatives, in support of Together for Short Lives, a charity serving 49 specialist children’s hospitals throughout the UK.

On the environment, the report highlights the challenge of reducing carbon emissions, whilst meeting demands and maintaining high standards of customer service across the Group’s businesses. Its key challenge remains managing its fleet of over 3000 vehicles that are responsible for 75% of the Group’s organisational Carbon Footprint. The report highlights a number of the initiatives undertaken in this area and the results achieved in 2012/13.

Emma Wood, Group Sustainability Manager for PHS Group said: “Across PHS we recognise that working in partnership with stakeholders enables us to make a greater positive impact and that together we can achieve more. This is in line with the clear vision we have for the future of our Group and the key role that CR has to play.”

Other highlights from the report include:

2012/2013 marked the company’s 50th Anniversary, which was an opportunity to reflect on half a century of growth, diversification and the establishment of a loyal customer base.

The company invested £180K in video conferencing facilities across 19 sites in the UK. Telephone conferencing increased by 46% compared with last year, equating to a carbon saving of 160 tonnes, saving an estimated 374 man-hour days driving to meetings.

Focusing on energy efficiency, the company has created a network of environmental champions covering 140 locations throughout the UK. 130 individuals received the Institute of Environmental Management and Assessment (IEMA) approved training to support the ongoing focus on resource management.

The online report allows readers to further explore case studies, performance data, Group policies and to learn more about PHS partnerships.

The report can be accessed at: http://issuu.com/phs-group/docs/phs_group_cr_report_2012-13

ENDS

For further press information or photography please contact:

Ruth ODonoghue


PR & Social Media Manager


PHS Group


T: 029 20809111


E: ruthodonoghue(at)phs(dot)co.uk

For further information visit: http://www.phs.co.uk/ or http://www.togetherforshortlives.org.uk/.

Follow us on Twitter: @phsgroup.

Notes for Editors


The PHS Group is a leading workplace services provider, and now takes care of over 200,000 customers at more than 450,000 locations across the UK, Ireland, Spain and Holland.

The Group offers a wide variety of workplace services aimed at improving people’s work and leisure environment, in four key areas; Hygiene, Workplace, Speciality Waste and Confidential Data.

The PHS Group has grown rapidly since its foundation in 1963, with its annual turnover reaching £418M for the year ending March 2013. PHS is also a significant UK employer with over 5,000 personnel operating from a network of over 140 regional service branches.

In 2013, we set up our own dedicated charity foundation to further our contribution towards the community, called the PHS Foundation. Our first charity partnership as a Foundation is with children’s hospice charity Together for Short Lives.

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Marketing Yourself With Photo Books: Photoshelter & Blurb Offer New Free Guide for Photographers

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New York, NY (PRWEB) July 26, 2011

PhotoShelter (http://www.photoshelter.com), the worldwide leader in portfolio websites, sales and marketing tools for photographers, today released Marketing Yourself with Photo Books, an in-depth look at how professional and amateur photographers use self-published photo books to promote their business and capture the attention of potential clients. Sponsored by Blurb, the global creative publishing and marketing platform, Marketing Yourself with Photo Books can be downloaded directly here: http://bit.ly/photobooksguide.

Marketing Yourself with Photo Books explores the practical considerations of building a photo book for promotional use, including the economics, portfolio use, dealing with photo editors and designers, and color fidelity. Featuring several case studies of successful photographers who use both traditional offset print processes as well as online print-on-demand bookmaking services, the e-book outlines multiple strategies that photographers can use to self-publish their work, build their brand, and generate more business.

“Today, we’re seeing an increase in smart photographers using photo books to complement their marketing efforts,” said Allen Murabayashi, CEO of PhotoShelter. “This e-book will coach photographers on ways that self-publishing can be used to effectively build a following among prospects and expand interest from existing clients.”

Marketing Yourself with Photo Books is the latest in PhotoShelter’s ongoing series of free business e-books for photographers and marketing professionals. PhotoShelter’s library of 13 free e-books includes guides on email marketing, search engine optimization, starting a photography business, freelance marketing and can be downloaded here: http://bit.ly/psresearch.

About PhotoShelter


PhotoShelter is the leader in portfolio websites, photo sales, marketing and archiving tools for photographers. Over 70,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize the design of PhotoShelter to power their existing photography website. A complete solution designed to make the business of photography easier to manage – PhotoShelter offers image security, online image delivery, and advanced marketing tools like SEO and social media sharing capabilities so photographers can make their images work harder for them. To join our community or try PhotoShelter for $ 1, visit http://www.photoshelter.com.

About Blurb®


Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb’s free, award-winning Blurb BookSmart® app or by using Blurb’s PDF to Book workflow. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

All trademarks are the property of their respective owners.

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Examples of Essay

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