Ad Tech Is About To Get Boring, And That’s Good For Marketers

Post from http://www.danieluk.net

 Forget about HuffPo or what’s left of the surprisingly profitable subscription dial-up unit: One of the primary reasons Verizon bought AOL was for its ad tech business. The deal is a validation of programmatic advertising, but it also signals the end of programmatic’s startup era. Read More

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Ad Tech Is About To Get Boring, And That’s Good For Marketers http://www.danieluk.net/news/ad-tech-is-about-to-get-boring-and-thats-good-for-marketers/