IKEA takes a bit out of Apple with their new ad campaign 'bookbook'

Post from http://www.danieluk.net

IKEA takes a bit out of Apple with their new ad campaign "bookbook"

Once in a while, something comes along that changes the way we live, a device so simple and intuitive, using it feels almost familiar. Introducing the 2015 Ikea catalog. It"s not a digital book or an e-book. It"s a book book. We have come to that time …
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IKEA takes a bit out of Apple with their new ad campaign "bookbook" http://www.danieluk.net/news/ikea-takes-a-bit-out-of-apple-with-their-new-ad-campaign-bookbook/ #Apple