3d: Dividing Critics

Post from http://www.danieluk.net

The argument between proponents of 3D and its critics is one of the most current in the world of television and film at the moment. On one side are people who argue it’s the most important development since colour arrived, on the other are experts who say that it’s only a technological trick, admittedly a clever one, that brings nothing to the industry.

Both parties tend to bring up the likes of Avatar as arguments in support of their argument. Critics who enjoy 3D point out that Avatar is the biggest grossing film in the world and fascinated audiences around the world, those who don’t argue that 3D film tickets cost more per ticketand that Avatar’s box office receipts are misleading.

Another argument is that a number of the biggest productions of last year, such as Inception and Harry Potter to name just a couple, weren’t in 3D and didn’t suffer as a result. On the other hand, Warner made significant attempts to retro-fit 3D into Harry Potter but didn’t have enough time, so the production companies evidently feel that there is worth in 3D.

Of course, cynics would claim that marketing men and television manufacturers are pushing 3D everywhere because they have the chance to make more money from it. At the end of the day, a 3D film ticket does cost more, and if people have to acquire a new television to watch 3D programmes then manufacturers stand to make big profits.

Those who argue against 3D claim that so far it has only really been perfected with regards to miniature, floaty objects (another thing that Avatar had plenty of) and that it doesn’t actually make that much of a difference to the general viewing experience;except for making everyone wear glasses.

At the end of the day with these disagreements, the winner is often dictated by how good the product is and how much it costs, and if movies are shot in 3D, which they will be more and more, and if television companies like Sky continue to invest significant resources in producing 3D programmes, then people will want to watch them.

Thus far there have been relatively few 3D television shows, but as more televisions are going on sale, in particular those that purport to promise 3D without glasses, then there will be a more significant audience for 3D programmes which will lead to even more programmes being filmed.

For many the jury is still largely out on 3D, and in spite of the astonishing achievements of Avatar the industry is still waiting for a genuinely game-changing moment, however with so much attention being placed on 3D technology it’s without doubt only a matter of time, whether the critics like it or not.

James Harrington is a freelance entertainment journalist and comments regularly on innovative developments. He recommends Sky for an exciting 3dtv experience.

3d: Dividing Critics http://www.danieluk.net/news/3d-dividing-critics/